Join ENGIE Energy Access: Transform Lives as a Marketing Specialist

ENGIE Energy Access (EEA) is Africa’s leading provider of Pay-As-You-Go (PAYGo) and mini-grid solutions, revolutionizing access to clean, affordable energy for homes, businesses, and public services. Our innovative solar solutions empower rural communities by enabling productive energy use and unlocking business opportunities. With a presence in 9 countries across Africa, a workforce of 1,700 employees, and over 8 million lives impacted, we are on track to transform 20 million lives by 2025.

Ready to be part of a mission-driven organization?

About the Role

As a Marketing Specialist, you will play a pivotal role in shaping consumer insights, crafting innovative marketing strategies, and driving brand growth. In this fast-paced environment, your work will directly impact market share, customer satisfaction, and revenue growth across EEA’s diverse markets.

Key Responsibilities

Product & Campaign Marketing: Lead the execution of product marketing, promotions, trade marketing, and consumer campaigns across EEA markets.
Brand Management: Ensure all EEA brands adhere to set guidelines, maintaining consistency in design and messaging.
Campaign Design: Develop quarterly campaigns aligned with commercial KPIs, analyze their impact on annual targets, and manage campaign budgets.
Customer Segmentation: Refine target audience definitions and align marketing initiatives with identified customer archetypes.
Collaborative Campaign Development: Work closely with CX and Sales teams to create initiatives that drive customer engagement and commercial growth.
Global Initiatives: Lead project management for global campaigns and initiatives, ensuring seamless execution.
Marketing Apparel & Graphics: Oversee centralized purchase of branded apparel and review campaign visuals in collaboration with graphic designers.

What You Bring

We’re looking for a highly motivated, data-driven professional with the following:

Skills & Experience:

3–5 years in marketing, communications, or branding, preferably with experience in advertising or a B2C-focused industry in Africa.
Proven ability to analyze data, extract insights, and refine marketing strategies.
Expertise in audience segmentation, strategic planning, and execution of engaging campaigns.
Strong project management skills with attention to detail.
Exceptional communication skills—verbal, written, and visual.
Demonstrated ability to collaborate with multicultural teams across various locations.
Experience in developing high-quality, impactful brand materials.

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field.
Project management experience is an added advantage.

Languages:

Fluency in English is required.
Proficiency in French is a bonus.

Why Join Us?

Impactful Work: Be part of an organization committed to transforming lives through sustainable energy solutions.
Growth Opportunities: Work in a dynamic, fast-paced environment that fosters personal and professional development.
Diversity & Inclusion: Join a workplace that values and celebrates differences, promoting equal opportunities for all.